UNSW Behaviours Visual Identity
Working with the Digital and Creative Solutions team, I led the design and development of the UNSW Behaviours visual identity for the division of Capability & Development at UNSW Sydney. The UNSW Behaviours is the backbone of the organisational culture of the university and I was tasked to visualise the framework of Excellence, Respect, Innovation, Collaboration and Diversity.
I designed a cube puzzle visual identity for the Behaviours, produced a styleguide and applied the design across multiple channels of communication, presentation and training for Professional and Academic staff. I produced a visual identity styleguide and design suite to be shared with all stakeholders, producers and suppliers to ensure a consistent look and feel for the launch of initiatives across the university.
The UNSW Behaviours visual identity was proven to be an effective design solution through its seamless application across the website, video campaign, internal communications, 3D and event design at the UNSW President’s Awards 2017 (a collaboration between Creative Services and Capability & Development, UNSW Sydney)
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